Chamber Launches LakesProud.com Website for Local Business Updates & Promotions

In response the COVID-19 crisis, the Brainerd Lakes Chamber of Commerce announced a new website to share local business information. The site is located at www.lakesproud.com.


“On Monday, we set a goal to create a Lakes Area resource with the most comprehensive and accurate information available,” said Matt Kilian, chamber president. “We launched the website on Friday.”


The new LakesProud.com features frequently updated blog posts on business news and more than 1,000 individual pages that are managed directly by local businesses themselves.


The Brainerd Lakes Chamber also operates the Pequot Lakes and Crosslake Chambers, and Kilian said that the site will cover surrounding communities as well.


“We serve the entire lakes area so we’re really trying to focus regionally as much as possible,” Kilian said. “This is what chambers are here to do. We have all of the business information and lines of communication.”


The website features blog posts categorized by Offers & Promotions, Hours & Operations and Community Service. In a Business Resources section, the Brainerd Lakes Area Economic Development Corporation (BLAEDC) will share news and advice on assistance efforts. 


“About a dozen of our staff members have literally been working around the clock on this,” he added. “We’re reaching out to other organizations to contribute content as well.”


Businesses can submit news through an online form and immediately update their information on individual pages. The chamber is asking businesses to ensure their information is current and help promote the page to customers and employees.


The most important community message, Kilian said, is to support local businesses with purchases and encouragement.


“Now is not the time for online shopping,” he said. “Right now, we need every dollar to stay in this area. If you can spare it, spend it here. And if you can’t spare any money right now, spread the ‘Lakes Proud’ message to others. Reach out to your favorite businesses to say that you support them. It means a lot to know that people care and they’re not alone.


“Our community is strong. We’ll get through this, but we need everyone to rally together.”